Business & Management
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5 published articles
AN INTELLIGENT CONSUMER BEHAVIOUR PREDICTION SYSTEM USING HYBRID MACHINE LEARNING ALGORITHMS
Predicting whether a website visitor will make a purchase is one of the most commercially valuable problems in online marketing, yet it is difficult because conversion is rare and visitor behaviour is noisy. This paper presents an intelligent consume...
A STUDY ON THE PERCEPTION OF ONLINE CONSUMERS REGARDING RISK AND SATISFACTION
The rapid development of e-commerce has significantly changed consumer purchasing behaviour. Online shopping provides consumers with convenience, time savings, product variety and easy access to information. However, online transactions also involve...
NEURO-ALGORITHMIC CONSUMER INSIGHTS: INTEGRATING ARTIFICIAL INTELLIGENCE, NEUROMARKETING, AND PERSONALIZED MARKETING - A CONCEPTUAL FRAMEWORK AND SIMULATION-BASED PROOF OF CONCEPT
There is an increasing tendency in marketing practices of using artificial intelligence (AI) for message personalization while neuromarketing can provide data on consumer behavior that are impossible to obtain from self-reports. Despite similarities,...
Production Of Briquettes From Sugarcane Bagasse Using Selected Binders: A Comparative Study Of Physicochemical Properties
The increasing demand for domestic energy and the continued dependence on fuelwood have contributed significantly to deforestation and environmental degradation in many developing countries. Sugarcane bagasse, an abundant agricultural residue generat...
Research on Enhancing the Competitiveness and Implementation Pathways of Russian Soybean Exports to China
As the world’s largest importer of soybeans, China plays a central role in shaping global soybean trade dynamics. Domestic demand for soybeans has increased significantly in recent decades, driven by rapid industrialization, population growth, and ch...